Feb 27
Our first blog… better make it a bit controversial then I suppose!
Marketing backwards is gnitekram! Utterly meaningless, and that’s what marketing is to an awful lot of people, real business people! To my mind, this is a shame but it’s something that the ‘marketing community’ can only blame itself for. Academic marketing too often sounds like some weird hybrid of physics, chemistry, maths, psychology all rolled into one illegitimate b**tard son of the mad professor in Back to the Future. The funniest thing of all is that marketing people are always telling clients they should communicate to their audience in clear plain English… hmmmm.
