Strategic & Creative Marketing that works
Kerruish Law & Trust was a new Company established in May 2012 by Paul Kerruish. Paul, and Marketing Coordinator Tiffany, approached Home Strategic shortly before the company’s launch date to help establish a brand identity that would be easily recognisable and reflect the values and vision of the new Company.
The launch also required a website design and build reflecting the new visual identity and interior office designs to provide a continuation of the user experience at all key customer touch points.
The KLT branding integrates a modern, clean logo with traditional artwork from famous Manx artists. The logo represents the professional service, knowledge and experience that clients can expect from the boutique law firm and the artwork provides an insight into the softer more personal level of service that Paul and his team aim to provide.
Manx art was selected as a theme based not only on Paul’s love for Manx artists, and William Hoggatt in particular, but on his client’s appreciation for art and culture. The final brand identity was developed using Abstract visuals from well-known paintings from the Manx National Art Collection archives with the kind permission of Manx National Heritage.
"Kerruish Law & Trust engaged Home Strategic to devise our new visual identity, branding and website. The stakes were high, the timetable beyond urgent and stress levels were beginning to soar...from the very first meeting with the team, we knew we had made the right decision to use Home Strategic – ‘It's tight but do-able’ declared Steve and the team, from that moment we felt we were in safe hands.""Not only did Home Strategic ensure that we launched on time and on budget, we came away with an unique and unusual visual identity to feel truly proud of and one that reflects our values and character as a firm. Couldn't be happier with the results and can't rate Home Strategic’s creative and management skills highly enough."
Tiffany Kerruish, Marketing Coordinator, Kerruish Law & Trust