Remit
To increase visitor numbers to the House of Manannan over the Christmas holiday period.
Strategy
After a team visit to the HOM, we compiled a strategy document with over 80 separate ideas to improve the visitor experience. After fine tuning, the core strategy was to engage better with children and strengthen signage. We developed an interactive children’s activity. Result: The House of Manannan experienced an increase of visitor numbers by over 26%.